Sincere but deceived

On my way to work this morning, I was listening to a lectue on CD about the Prophet Lorenzo Snow, the 5th President of the Church. Shortly after his baptism (at the age of 22), he served a mission in Ohio. During that time, he tried to share the gospel with family and friends in that area but had limited success. In the lecture, it said that the general reaction he got among family and friends was "Lorenzo is sincere but he is deceived". I suspect that's exactly how a number of my family members and friends are feeling right now.